Business Software
Merchant First
AvailableMerchant First is payment-resilience assessment packaging: a structured merchant wizard, red-flag and backup-rail messaging, and a submission-oriented handoff into an assessment API. It is a placement-prep front door — not a gateway and not an approval.
An ISO or consultancy gets a lead-qualifying site and wizard that produces a structured file instead of a 40-page PDF dump.
Build vs buy
Landing, wizard, and API integration pattern exist. The buyer still needs the backend assessment pipeline (or to wire their own).
Differentiation
Pre-underwriting preparation layer with resilience messaging — explicitly not a processor.
Best fit
Agencies, ISOs, and operators supporting high-risk merchant placement and payment continuity.
Evidence
Screenshots are the working interface — not a pitch deck. Click to enlarge.
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Why it matters
High-risk placement fails on messy files and surprise red flags. Merchant First is the intake that tries to prevent that waste.
What it does
Merchants complete an assessment. The system posts a structured payload for routing/readiness review. Approval is never implied.
Operational advantage
Failed applications waste everyone’s week. Ten minutes of structured intake is cheaper than another unstructured underwriting pile.
Build vs buy
Landing, wizard, and API integration pattern exist. The buyer still needs the backend assessment pipeline (or to wire their own).
Interface advantage
A merchant-facing assessment that feels like a product, not a Typeform with a logo. Copy is honest about backup rails and red flags.
What makes this different
Pre-underwriting preparation layer with resilience messaging — explicitly not a processor.
Where this gets used
- First touch for a high-risk merchant who wants another rail
- Pre-underwriting questionnaire with structured output
- A brand for “we place merchants, we don’t pretend it’s guaranteed”
Commercial paths
- ISO / agency lead-gen front end
- White-label assessment for a placement shop
- Bundle with PrepScan and Nexus continuity work
Best buyer fit
Agencies, ISOs, and operators supporting high-risk merchant placement and payment continuity.
Current status
Available for commercial source license or exclusive acquisition.
Notes
Does not process payments or guarantee placement. Backend/Supabase pipeline may sit outside the static site repo — confirm what transfers.
Key capabilities
- Merchant assessment / pre-qualification landing
- Structured wizard into an assessment API
- Payment-resilience and backup-rail messaging
- Underwriting red-flag framing
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Contact for pricing
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